To say cannabis is a ‘budding’ industry in California would be an understatement (pun intended). Cannabis in California has been legal for medical use since 1996. Fast forward to 2016, it was legalized for adult recreational use in California. A year later in 2017 ‘Regulations for Medical use and Adult-Use’ are combined under the ‘Medicinal and Adult-Use Cannabis Regulation and Safety Act’, and in 2018 the recreational use of Cannabis began—followed by an influx of related commercial businesses.
Years following these important milestones, the rules surrounding cannabis, and especially cannabis business licensing, remain complicated. To help understand the complexities of the cannabis market, we spoke to local expert Zach Drivon, principal attorney and CEO of Drivon Consulting who has served as an advocate for the adoption of commercial cannabis policies across San Joaquin Valley over the last six years.
The team of experts at Drivon Consulting provide expertise exclusively focused on commercial cannabis business licensing, business consulting, and government relations, involved with the development of local regulations in the region from the ground level.
“I think it is critical that we as a community look to the big picture potential of this multi-billion-dollar industry with a mind toward utilizing it to improve the circumstances for our families and communities by working together to make it the best it can be for everyone involved,” Drivon says.
The $7.9 billion industry often sounds like an exciting business venture, but Drivon says the first step is education. Drivon suggests going on to the Department of Cannabis Control (DCC) website to “gain an understanding of the level of regulation and costs associated with California State Licensure,” before opening a commercial venture.
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Published: November 01, 2021