Since 2012, millennials have been the pioneers of cannabis recreational adult use. This is extremely important not only to change society’s perception of marijuana but also to contribute to the evolution of the cannabis industry.
Currently, there are about 72 million millennials in the United States, which makes the generation the largest cohort by population. They also have proven to be open-minded to new experiences, hence, major drivers of social development.
According to Green Entrepreneur, millennials (individuals born between 1981 and 1996) are now between their late 20s and mid-40s make up a larger percentage of cannabis consumers (38%), followed by Gen X (29%), then Baby Boomers (19%), and Gen Z (13%).
“Millennials came of age when cannabis-related social attitudes and policies were changing rapidly,” said Gary Allen, New Frontier Data’s CEO. “As young adults, they watched the normalization of cannabis use mitigate negative stereotypes, and they have played a leading role in the emergence of the legal cannabis economy, both as participants in the market and as champions for change.”
In addition, millennials promote, through their social media, the benefits of using cannabis and CBD products for stress, anxiety and general wellness. Some of them also said they “use cannabis products as a replacement for medication.” They are also in favor of more regulation to ensure the safety, quality, and efficacy of CBD and cannabis products.
To Read The Rest Of This Article By Joana Scopel on Benzinga
Published: July 14, 2022
Founder & Interim Editor of L.A. Cannabis News