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The season of weed gift-giving is (always) here.
Some of us are old enough to remember a time when absolutely no one was using cannabis and fashion in the same sentence. Trendsetters used to look on stoners as pitifully unkempt at best, tastelessly gauche at worst.
The 1995 cult hit Clueless offers a fine example of how the mainstream viewed the aesthetics of the cannabis subculture at the time. Fashionista Queen Bee Cher (Alicia Silverstone) is initially dismissive of kind-hearted but spacey “burn-out” Travis (Breckin Meyer) for his grungey clothing and skater style, and though part of the character’s journey is about learning to find the value and worth of individuals beyond their appearance, by the end of the film Cher accepts Travis as a friend in spite of his style (or lack of, in her opinion).
Clueless remains a beloved film especially for its costumes; an amazing cross-section of 90s fashion trends people still imitate today, including, yes, the supposedly unfashionable stoner grunge kids, Travis and Tai (played by the iconic Brittany Murphy). Now, cannabis is directly influencing the future of high fashion as every celebrity and their mother opens a line of weed-oriented apparel. Even Vogue is noticing: people want clothes that feel good to smoke in and they want to look cool while smoking in them.
We put together a list of the 10 best cannabis apparel brands, representing almost all corners of our vastly expanding subculture.
To Read The Rest Of This Article By Leslie McMann on Green Entrepreneur
Published: November 29, 2021
Founder & Interim Editor of L.A. Cannabis News
