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Sacha Baron Cohen has filed a lawsuit against a cannabis company, Solar Therapeutics, alleging that it was using his Borat persona to promote its brand of medical marijuana in Massachusetts.
TMZ reports that Baron Cohen is upset about a giant billboard that was next to the interstate and included the face of the fictional Kazakhstani journalist alongside the phrase “It’s nice.” In legal documents the actor/comedian says he has no connection to the company.
“By use of the Billboard, the Defendants falsely have conveyed to the public that Mr. Baron Cohen has endorsed their products and is affiliated with their business,” attorney David Condon wrote in the complaint, per The Hollywood Reporter. “To the contrary, Mr. Baron Cohen never has used cannabis in his life. He never would participate in an advertising campaign for cannabis, for any amount of money.”
The Hollywood Reporter adds Baron Cohen’s claim that he’s turned down “countless opportunities” to pair with a corporate brand because he thinks it’ll ding his credibility as an actor and social activist. Based on the comments from his legal rep both above and below this paragraph it also sounds like, if he were to pair up with a company, a cannabis business would be way down the list.
To Read The Rest Of This Article By Gavin Evans on Complex
Published: July 14, 2021
Founder & Interim Editor of L.A. Cannabis News
Sacha Baron Cohen files lawsuit against cannabis company over billboard with ‘Borat’ on it