Kyle Kazan, co-founder, president and chief executive officer of Glass House, said the survey results “represent a paradigm shift … that cannabis is becoming the first choice of consumers.
“With health and wellness at an all-time high during the current pandemic, it is also not shocking that more consumers are planning to replace alcohol consumption with cannabis this year.” – Kazan in a press release
The majority of respondents (52.6%) said they planned to give cannabis or cannabis products as gifts for the holidays, with flowers (65.8%) being the most popular planned gift, followed by edibles (61.3%), pre-rolls (54.7%), CBD products (32.4%), concentrates (20.1%) and tinctures (15%). Respondents also indicated that flowers were their first choice for gift-giving this year (69.3%), followed by edibles (56.4%), pre-rolls (51.3%), couples (33.2%) and CBD products (25.4%).
The majority of respondents (71.2%) indicated that they planned to offer cannabis to friends, 65.2% to family, and 40.8% to someone close to them.
The majority of cannabis users surveyed reported that they would use cannabis during the vacation season to relieve stress (53.4%), while 45.6% reported that they would use cannabis during the vacation season. In addition, 50.3% reported that they would use cannabis for pain relief and 43.3% reported that they would use cannabis for creativity.
Sixty-four percent of respondents said they would use cannabis during the vacations to sleep better at night, 63.7 percent for general well-being and 57.2 percent for recreation.
A total of 637 individuals participated in the study, of whom 95.1 percent reported using cannabis regularly and 96.7 percent planned to use cannabis or a cannabis derivative during the Christmas season.