Part of the appeal of Pabst Blue Ribbon is the brand’s underdog story. Practically forgotten by the turn of the millennium, a groundswell of support helped bring the brand back to its current prominence. And yet, though Pabst’s beer brand has faced a rocky road over the years, with their line of cannabis beverages, the brand is hoping to lead from the front.
Though not the first cannabis beverage with a beer pedigreethe hope was that the PBR brand would have crossover appeal with the marijuana crowd. And apparently, Pabst was right. Last week, Pabst Labs announced they were opening a new “cutting edge manufacturing facility and distribution center” in Desert Hot Springs, California — further described as “one of the few dedicated cannabis beverage facilities in America” — which will allow the company to more than triple its production capabilities.
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Published: March 29, 2022