A year later, this pattern has returned to normal with more customers entering cannabis stores in the evening.
In general, retailers, including marijuana retailers, experienced a shift in peak hours following the pandemic outbreak as consumers sought safer and more convenient shopping during the day than in the evening.
Many consumers may have shopped at different times due to new working conditions or deliberately avoided popular periods.
If cannabis retailers know and understand that peak hours are shifting backwards, they can better anticipate their scheduling needs.
An analysis of hourly adult marijuana sales data found that the percentage of evening sales – after 5 p.m. – fell by several percentage points in the months following the pandemic-related shutdown in mid-March.
In early February 2020, 6% of sales took place at 8pm.
After coronavirus-related closures, that figure dropped to 4 percent of sales, according to data from Seattle-based analysis firm Headet.
The data covers adult-use marijuana stores in California, Colorado, Nevada, Oregon and Washington. Oregon’s data includes information on medical marijuana sales.
Since schools were closed and most of the country was working at home or unemployed, marijuana buyers could make their purchases between 10 a.m. and 2 p.m.
And new programs for retailers, including online shopping, pickup and home delivery, have given shoppers more options for fulfilling a range of home orders.
Marijuana businesses were declared essential services in most parts of the US as the pandemic began to spread across the country, and many wondered if cannabis use patterns would change forever.
But a year later, shoppers are again making evening purchases at pre-Corona levels and avoiding daytime purchases.
Last week, at 8pm, the turnover rate was 5.85%, almost the same as in February 2020.
Andrew Long can be contacted at [email protected].
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