While the KOVID-19 pandemic has disrupted work, school and home schedules, it has also forced marijuana buyers to shift their purchasing times from the evening to the afternoon.
A year later, this pattern is back to normal, with more customers entering the cannabis store in the evening.
In general, retailers, including marijuana retailers, experienced a shift in peak hours after the pandemic, as consumers sought safer and more convenient shopping options during the day rather than at night.
Many consumers may have shopped at different times due to new working conditions or deliberately avoided popular periods.
When cannabis retailers know and understand that peak hours are decreasing, they can better anticipate their scheduling needs.
An analysis of hourly adult marijuana sales data found that the percentage of evening sales – after 5 p.m. – fell by several percentage points in the months following the freeze on sales in mid-March.
In early February 2020, 6% of sales were at 8pm.
That figure has fallen to 4 percent of sales since coronavirus-related networks were shut down, according to Headet, a Seattle-based analyst firm.
The data include adult-use marijuana stores in California, Colorado, Nevada, Oregon and Washington. Oregon’s data includes information on medical marijuana sales.
While schools were closed and most of the country was working at home or unemployed, marijuana buyers could shop from 10 a.m. to 2 p.m.
And new programs from retailers, including online shopping, pickup and home delivery, have given customers more options for completing various orders at home.
As the pandemic began to spread across the country, marijuana possession became commonplace in most parts of the United States, and many wondered if patterns of cannabis use would change forever.
But after a year, buyers have returned to pre-coronation evening buying levels and are avoiding them during the day.
Last week, at 8pm, the turnover rate was 5.85%, almost the same as in February 2020.
Andrew Long can be contacted at [email protected].
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