Matt Hawes, co-founder and CEO of Novel Beverage, said the company’s plan for THC Elixir has been a long time in the making. The company also plans to brew and bottle a Blue Paw version of Sea Dog, a wheat beer with blueberries. Pumpkin pie is a recipe that usually comes out in the fall. Both use nano emulsification technology.
We will see the category of THC drinks continue to grow and it will become normal for people to have a THC drink instead of drinking alcohol at a party or dinner. – Hawes is on NBC Boston.
Several states that have legalized cannabis for adults have enacted regulations prohibiting the use of cannabinoids in alcoholic beers, including Oregon and Massachusetts. In 2018, the federal Alcohol and Tobacco Tax and Trade Bureau said it would not approve alcohol formulations containing CBD.
However, several traditional alcohol companies make cannabis-infused drinks, including California’s Lagunitas Brewing Company. Pabst Blue Ribbon also lent its name to a cannabis-based brew made by former employees. In 2018, Molson-Coors announced a partnership with Hydropothecary Corporation to create a cannabis beverage startup.
Last year, Canadian cannabis company Aphria announced the acquisition of SweetWater Brewing Company for $300 million. SweetWater is known for its terpeno-infused alcoholic seltz and 420 brands.
Constellation Brands, a multinational spirits company with brands such as Corona beer and Svedka vodka, increased its stake in Canada’s Canopy Growth to 38.6 percent after exercising warrants worth $174.29 million last year.