HOLLYWOOD, FL, Nov. 30, 2021 (GLOBE NEWSWIRE) — Healthier Choices Management Corp. (OTC Pink: HCMC) today announced that, in the first step towards its expansion into the Health & Wellness segment, HCMC has acquired EIR Hydration, an IV therapy center located in Roslyn Heights, NY. The Company’s re-branding of this location as its first “Healthier Choices Wellness Center” is already in progress. EIR Hydration provides professionally customized IV hydration plans to meet its client’s lifestyle, dietary habits, athletic activities and health needs.
EIR currently boasts eight different IV drip “cocktails” for clients to choose from. These cocktails are designed to help boost immunity, fight fatigue and stress, reduce inflammation, enhance weight loss, and efficiently deliver anti-oxidants and anti-aging mixes. Additionally, there are cocktails for health, beauty and re-hydration.
EIR’s founder, Elaine Riano, has joined HCMC as its Executive Vice-President of Health & Wellness, and in addition to continuing to create new product offerings and supervising the nursing staff, she will also oversee expansion of this business.
Ms. Riano is a cardiothoracic anesthetist with over 16 years of experience, specializing in open heart and thoracic surgery, receiving her doctorate degree from Columbia University. Elaine is also a 10-year veteran of the United States Army Reserves, mother of three and fitness enthusiast.
Jeff Holman, CEO of HCMC, had this to say, “We have been working diligently for months identifying and vetting out possible acquisition targets for our expansion and IV therapy centers and, in particular, EIR checked most of the boxes.”
Mr. Holman continued, “Elaine is both dedicated to her clients health and with a 10-year military background, she possesses the work ethic required to help scale up a business segment quickly. Successfully using a “store in store” concept by placing EIR in an existing spa, Elaine availed EIR of immediate foot traffic to consumers who are already inclined to improve their overall health and appearance.”
Mr. Holman added, “We are already scouting additional locations, and see this as a segment that could encompass corporate-owned locations, licensed locations to qualified partners, as well as possible franchise opportunities in the future.”
Mr. Holman concluded, “I would once again like to thank our valued shareholders for their continued support and patience. Carefully planning and executing expansion takes time, prudence, and perseverance, and we believe that this acquisition of EIR and teaming up with its Founder as our new Executive Vice President of Health & Wellness is an outstanding first step. I invite you all to check in periodically at our website for the latest news about HCMC as it becomes available.”
About Healthier Choices Management Corp.
Healthier Choices Management Corp. (www.healthiercmc.com) is a holding company focused on providing consumers with healthier daily choices with respect to nutrition and other lifestyle alternatives. Through its wholly owned subsidiary HCMC Intellectual Property Holdings, LLC, the Company manages and intends to expand on its intellectual property portfolio. The Company currently operates six retail vape stores in the Southeast region of the United States, through which it offers e-liquids, vaporizers and related products. The Company also operates Ada’s Natural Market, a natural and organic grocery store, through its wholly owned subsidiary Healthy Choice Markets, Inc. and Paradise Health and Nutrition, stores that offer fresh produce, bulk foods, vitamins and supplements, packaged groceries, meat and seafood, deli, baked goods, dairy products, frozen foods, health & beauty products and natural household items through its wholly owned subsidiary Healthy Choice Markets 2, LLC. The Company also sells vitamins and supplements on its website TheVitaminStore.com. The Company markets its Q-Cup™ technology under the vape segment. This patented technology is based on a small, quartz cup called the Q-Cup™, which a customer can purchase already filled by a third party in some regions or can partially fill themselves with either cannabis or CBD concentrate (approximately 50mg), also purchased from a third party. The Q-Cup™ can then be inserted into the patented Q-Unit™, which heats the cup from the outside without coming in direct contact with the solid concentrate. This Q-Cup™ and Q-Unit™ technology provides significantly more efficiency and an “on the go” solution for consumers who prefer to vape concentrates either medicinally or recreationally. The Q-Cup™ can also be used in other devices as a convenient micro-dosing system. These products are available on the Company’s website at www.TheQcup.com.
Forward Looking Statements.
This press release contains forward looking statements within the meaning of that term in the Private Securities Litigation Reform Act of 1995 (Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934). Additional written or oral forward-looking statements may be made by the Company from time to time in filings with the Securities and Exchange Commission (SEC) or otherwise. Statements contained in this press release that are not historical facts are forward looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, and are based on management’s estimates, assumptions and projections and are not guarantees of future performance. The Company assumes no obligation to update these statements. Forward looking statements may include, but are not limited to, projections or estimates of revenue, income, or loss, exit costs, cash flow needs and capital expenditures, statements regarding future operations, expansion or restructuring plans, including our recent exit from, and winding down of our wholesale distribution operations. In addition, when used in this release, the words “anticipates,” “believes,” “estimates,” “expects,” “intends,” and “plans” and variations thereof and similar expressions are intended to identify forward looking statements.
Factors that may affect our future results of operations and financial condition include, but are not limited to, fluctuations in demand for our products, the introduction of new products, our ability to maintain customer and strategic business relationships, the impact of competitive products and pricing, growth in targeted markets, the adequacy of our liquidity and financial strength to support its growth, and other information that may be detailed from time-to-time in our filings with the SEC.
Healthier Choices Management Corp.
3800 North 28th Way, #1
Hollywood, FL 33020