Hazy L.A.’s Audrey Roy on the cannabis agency’s warehouse compound in Chinatown

Plus, legacy CPG brands moving into cannabis

Audrey Roy is founder of the experiential creative agency Hazy, which concentrates on building cannabis brands.

Over the past three years, she has built the company alongside her two business partners to become a market-moving force in the industry. Based in L.A. and traveling to markets like Nevada and New York, Hazy also specializes in and produces its own experiential events. As the director of partnerships, Audrey has established relationships with nearly every major and craft cannabis company in California, and has worked to self-fund Hazy through client work and events.

Hazy was recognized as the sole cannabis company in Adweek’s 2021 Young Influentials, with brands such as Instagram, Bumble, and Hulu in the mix. She looks forward to the remainder of the year producing Hazy events and working with clients like Pabst Blue Ribbon, Jones Soda and HERBL Distribution.

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Published: July 10, 2022