The Green Horizons vision for California’s Coachella Valley is as simple as it is expansive. With the first step in its plans for a 1-million-square-foot “canna-campus” now under construction, Green Horizons hopes to make Coachella the “epicenter of global cannabis.”
The first-of-its-kind facility, a combination state-of-the-art greenhouse and connected brand development operation, is a partnership between lawyer Carlos “Los” Arias, California real estate mogul Michael Meade — both of whom also have years of experience in the legal cannabis space — and fashion icon Tommy Hilfiger. According to Arias, the company’s CEO, the goal is to use the facility to produce top-shelf cannabis for less than $300 a pound, and then package and sell the product through premium lifestyle brands that can be licensed throughout the world, with Hilfiger playing a key role in the brand-building enterprise.
“That brings a lot of credibility to the brand side and a million square feet is nothing to sneeze at,” says Arias. “So we have ample square footage there to really befit our vision.”
The company also hopes to use its size and influence to help Coachella — which lends its name to the world-famous music festival that is actually hosted by neighboring Indio — become the “Napa Valley of the South” for cannabis, a pitch that led to a sweetheart tax deal that gives Green Horizons a distinct financial advantage over rivals throughout the state.
“What’s really interesting about Coachella is they were really hip to the idea and love the vision,” Arias says. “Michael came in with millions of dollars, he bought a million square feet of real estate and they worked with him hand-in-glove.”
To Read The Rest Of This Article By Brian Beckley on Marijuana Venture
Published: July 29, 2022
Founder & Interim Editor of L.A. Cannabis News