Lemonnade

Travis Best, a Springfield native who formerly played in the NBA, has been announced as a co-owner of a cannabis dispensary looking to open in his home city.

The dispensary, Lemonnade, is majority-owned by Brittany Washumare, a Western Massachusetts resident who is also a certified economic empowerment applicant with the state Cannabis Control Commission.

Lemonnade is a sister brand of Cookies, a company with some of the most popular cannabis strains in the U.S. In Springfield, the dispensary will have access to resources from Cookies, including security, compliance, personnel and operational resources.

“I could not be more happy to have Travis Best as a partner,” Washumare said. “His name and reputation is impeccable and synonymous with the City of Springfield. He’s a perfect teammate, as many can attest to, and I can’t wait to deliver a win for Springfield alongside him.”
After playing hoops at Springfield Central High School, Best was recruited by Georgia Tech and then drafted by the Indiana Pacers. He’s also played for the Chicago Bulls, Miami Heat, Dallas Mavericks and the New Jersey Nets. Now, his career has pivoted into the emerging cannabis industry. The industry in Massachusetts surpassed $1 billion in gross sales in November, two years after legal adult-use purchases began.
“After doing a bit of my own research it became immediately apparent that Cookies/Lemonnade is without question the best in the business. I’ve always strived to live up to my last name in all that I do. Combining the best with the Best to deliver a transformative project to the South End neighborhood, the City I love and the entire region is an opportunity I’m extremely excited about,” Best said.

The owners propose to locate the dispensary at 585 Main St. in Springfield’s South End Neighborhood. Lemonnade must be selected for a host community agreement. From there, the company would need to apply for a special permit from the city council and a license from the Cannabis Control Commission.

As part of its proposal, which was put together for a community outreach meeting, Lemonnade says it will dedicate shelf space to products and brands owned by economic empowerment and social equity applicants, that 100% of employees will be Springfield residents, minorities, or have a history of disproportionate impact by drug law enforcement and that employees will be paid a living wage of no less than $20/hour and averaging at $24/hour, and have access to comprehensive benefits.

The site has 41 parking spaces and is close to PVTA bus stops. There is a plan to partner with Common Wealth Murals to brighten the space with public art. Inside, there would be 2,500 square feet including the retail floor and security area.
Additionally, Lemonnade says it has set aside 3,000 square feet to have a training center to help Springfield residents in reducing barriers to getting into the cannabis industry and to identify future Lemonnade employees.
Best also leads the Travis Best Foundation, which helps underserved youth to utilize academic and life resources through sports and arts.
You May Also Like

Elon Musk Thinks CBD Is ‘Fake,’ But Joe Rogan Teaches Him A Lesson

Elon Musk may know a bit more about rockets and electronic machines, but in an interview with podcaster Joe Rogan this week, he revealed a blind spot regarding cannabis, saying he thinks CBD is “fake.” This does not mean that…

Reddit’s WallStreetBets Drives Market Volatility for Cannabis Stocks

Influenced by traders on /r/WallStreetBets, the Reddit-based forum that stirred the stock market last month with the launch of GameStop shares, shares of cannabis companies have seen volatile highs and lows this week, reports Business Insider. On Thursday, Tilray shares…

Connecticut Governor Unveils Adult-Use Legalization Proposal in Budget Request

After Steven Meland and Jeremy Breton, co-owners of Hotbox Farms, opened the doors to their 2019 clinic in Ontario, Oregon, lines formed, as they did at other clinics in the city. It was 5 a.m. when he heard someone knocking…

Virginia Advances Dueling Cannabis Legalization Bills

The Virginia House and Senate have passed comprehensive cannabis legalization bills. These bills are on their way to a conference committee to agree on the final wording – which must be approved again by both houses – before being sent…