In this, Dan Bilzerian is a relatable guy. Most legal cannabis businesses say they’re struggling. Less relatable are Bilzerian’s popular following on social media and his global reach. Armed with this, he’s still planning on a billion-dollar exit from Ignite, shares in which were trading for about a dollar on Thursday.
To do this, as he told an interviewer recently, he’s planning a return to the classics. These days, Bilzerian is deep into nicotine vaporizers, and banking on the hope that a big tobacco company will want to slap down ten figures for his inimitable branding.
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