Cheeba Chews is an infused taffy brand available in five states: California, Colorado, Oklahoma, Nevadaand Massachusetts. In each region, its slate of flavors includes strawberry, sour apple, caramel, and chocolate taffy with either sativa, indica, hybrid, 2:1 (Cheeba Chews sleepy), or 1:1 cannabinoid formulations. Depending on the region’s regulations, certain products feature alternative cannabinoids like CBN or THCV or are available as strain-specific edibles.
On a recent weekend trip to Denver, I picked up two varieties of Cheeba Chews: a THCV chocolate taffy and a live-rosin-infused, strain-specific strawberry taffy. Having been swept off my feet by Denver’s top-shelf flowers, I had high expectations for the Chews.
In many ways, they delivered, but in other ways they were baffling. Here’s what I found.
The Cheeba Chews brand is bright, bold, and highly recognizable, with loud colors and a distinct font style. The taffy packages are similar in shape to a Hershey bar, albeit about three times as thick. Once in my hand, however, the weight I expected to feel based on the visual impression was way off the mark.
These packages did not contain thick bricks of taffy; instead, they contained plastic bubble portion packs, appearing at first blush not unlike something you’d get prescribed at a pharmacy. It took me far longer than I expected to get to my first 5 milligrams, which was disheartening because I have a comfortable 50-milligram THC tolerance for edibles and very clumsy fingers.
I wonder if this packaging is the result of the brand conforming to interstate regulations and streamlining the packaging to be consistent through multiple regions. Still, though, it was annoying.
