As reported during its first-quarter 2022 earnings call, WM Technology Inc MAPS+7.38%+ Free Alerts, d.b.a. Weedmaps, has completed the acquisition of cannabis-focused digital menu and ad company Enlighten.
Why It Matters
This acquisition brings in two key Enlighten features:
- SmartHub, a subscription software that powers in-dispensary digital menus and kiosks; and
- AdSuite, an in-store digital ad inventory for brands to reach consumers at the point of purchase.
These solutions now allow Weedmaps to provide a comprehensive advertising offering to clients as part of WM Business.
To Read The Rest Of This Article By Javier Hasse on Benzinga
Published: May 04, 2022
