Budtenders assist customers at the Med Pharm dispensary in Broken Arrow, Oklahoma, in 2020. (Photo by Sean Capshaw)
High turnover rates among budtenders continue to plague the cannabis retail sector, a problem that has ramifications for the industry beyond just the immediate costs.
Budtenders are the first point of contact for consumer education and are often the best bet a marijuana brand has for getting the word out about a product.
Cultivators and brands spend sizable portions of their budget sending their sales reps to stores to educate budtenders about their products, only to have them leave shorty after.
“That’s a million-dollar battle right there. … You build relationships with budtenders and people that are on the frontline to the consumer and then, next thing you know, they’ve turned,” said Chris Morsette, president of Redding, California-based cultivator Ember Valley.
A recent report from Seattle-based data analytics company Headset found that in both the U.S. and Canada, 55% of budtenders who worked at any point over the previous 12 months “had departed by the end of that time period.”
“There’s this underlying sense that cannabis retail is immune from all the other retail trends in traditional business, and that is not true,” said Marc Rodriguez, president of Greenleaf Business Solutions, a San Diego company that provides payroll and human resources services to marijuana businesses.
To Read The Rest Of This Article By Patrick Maravelias on MJBizDaily
Published: August 24, 2022
Founder & Interim Editor of L.A. Cannabis News