“It’s a Northern California crime story based on the rise of designer weed and the South’s role in the marijuana business,” says cannabis entrepreneur, Cookies CEO and musician Gilbert Anthony Milam Jr., better known as Berner. He’s talking about an upcoming series he’ll be releasing with Gashouse’s Felix Murry, Snowfall co-creator Eric Amadio and Den of Thieves director Christian Gudegast.
Details of this untitled project are being revealed for the first time ever, exclusively.
The Bay’s True Story
For Berner, no one’s ever told the Bay Area story properly. He can think of countless examples of great characterizations of Boston, Chicago, Los Angeles and New York in crime films. But the Bay Area, he argues, has been poorly depicted.
“This is my chance and my responsibility, and I wear the weight on my shoulders to tell the Bay Area’s story,” he voices.
And he goes on to talk about crime shows in general. “I feel like if you look at shows on TV right now, they’re too pretty. They’re overproduced. Even the last season of narcs, I was kind of disappointed, because that’s one of my favorite shows in the world. I got out of surgery for cancer, and the day I got to go home from the hospital, it was when Narcos came out, and I was like, ‘Oh, perfect timing.’ Actually, it wasn’t that ma. It was is overproduced. We’re about to bring that gritty sh*t back to TV. That’s what we need.”
He’s not wrong. If you listen to the kind of music that’s really killing it right now, both in English and in Spanish, it’s grittier. We’re at this era where authenticity pays off. Where YouTubers and Twitch streams with zero production get more views and mainstream television.
“Facts. It’s like Blair Witch. People want to see that real, edgy, trippy sh*t. That was the request I made it my partners, and they’re all with it.”
Casting will be key to this mission. The show creators don’t want the biggest star in the world: They want to create credible characters, people from the Bay Area with authentic lingo and personality to play these roles. “Same with Atlanta, where part of this story takes place.
“Who I find to play my sh*t, I don’t really know. I’ll probably make him skinny and buff because I always wanted to be skinny and buff. But it’s going to be tough,” Berner jokes. “We want to find the right people and especially because it’s so heavily based in San Francisco Bay Area.”
Keep in mind the story being told takes place during the pre-gentrification period in the Bay, so what you’ll get to see is the grittier side of the area. Reminiscing, the rapper shares an example of the kinds of storylines you’ll find in this series:
Growing up, I would walk down a very popular street where there’s restaurants and businesses, and there’d be a Laundromat that was closed… and there’d be spray paint on the floor saying, “We know you’re growing weed in here.”
A major train and bus would go by it. And you know, my partners used to run that spot back in the days. There would be grows on the main streets of San Francisco. You’d smell it, the neighbors complain, but everyone was paid off. That’s the city I come from: It’s Mafia, bro, these businesses running on plain sight, broad daylight.
Why a Laundromat? Because when the state looks up electricity bills, a Laundromat usually has high electricity consumption. It was just really cool to see how forward-thinking the underground drug business was back in the days.
To Read The Rest Of This Article By Javier Hasse on Benzinga
Published: January 19, 2022
Founder & Interim Editor of L.A. Cannabis News