Photo Credit: Royal Queen Seeds By Marguerite Arnold
Women make up only 22 percent of all cannabis executives. This is how to hear them roar.
While many believe that cannabis is a more socially conscious and progressive industry, there are still significant gender disparities. The average number of women in executive positions in cannabis has fallen from 29.8% to 22.1% in the past couple of years. This is doubly disappointing given that women are quickly becoming the largest demographic of cannabis consumers in the U.S.
Now is the time for women to claim more decisive roles in the industry. We need new approaches to problem-solving, and women possess brilliant core qualities to lead the way, such as displaying strength and resolution, listening with the intent to understand, communicating with mindfulness, being inclusive, and being open to learning and new ideas.
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So rather than waiting for change to occur passively, we can actively help the industry grow into a more progressive, socially equal space.
Here are some of the best tips for female leaders in the cannabis industry or those looking to join the sector in executive roles.
1. Be confident in your skills
When a project arises, volunteer to take the lead. You can even use your past quantifiable successes to make your case and prove you are the right leader for the project. By showing your company that you take the initiative and are integral to the organization’s success, you will have more support when discussing opportunities for promotion.
Many studies have repeatedly shown an unconscious male bias preventing executives from promoting more women. Extinguish these doubts by consistently showing your skills and creativity.
According to a study reported by the Harvard Business Review, women scored higher in 17 of the 19 capabilities separating incredible leaders from mediocre ones. Be confident in using your skills and do not shy away from solving problems in innovative ways.
To Read The Rest Of This Article By Liesl Bernard on Green Entrepeneur
Published: August 11, 2022
Founder & Interim Editor of L.A. Cannabis News